Privacy policy

Note that this is not legal advice and you should consult a qualified attorney in the jurisdictions in which you operate if you have further questions about your specific application.

Privacy policy according to the GDPR

Welcome to our website! The protection and security of your personal information when using our website is very important to us. We would therefore like to inform you at this point which of your personal data we collect when you visit our website and for what purposes it is used. Personal data is individual information about personal or factual circumstances of a specific or identifiable natural person (data subject), e.g. name, address, e-mail addresses, user behaviour. This is data with which we can identify you. In addition, you will also find information on data processing processes outside of this website (e.g. video conferences or newsletters).

Person responsible for data processing

Responsible

for the processing of personal data within the meaning of the EU General Data Protection Regulation (GDPR)

WestWood® Liquid Technologies Limited
31 Morris Road,
Nuffield Industrial Estate
Poole, Dorset BH17 0GG
United Kingdom

Phone: +44 800 808 5480
E-mail: info(at)westwood-uk.com

Data Protection Officer

exkulpa gmbh
Waldfeuchter Str. 266
52525 Heinsberg DE
Phone: +49 2452 / 99 33 11
E-mail: datenschutz(at)westwood.de

General

This privacy statement complies with the legal requirements for transparency in the processing of personal data. This is any information relating to an identified or identifiable natural person. This includes, for example, information such as your name, age, address, telephone number, date of birth, email address, IP address or user behaviour when visiting a website. Information for which we cannot (or can only with disproportionate effort) establish a link to your person, e.g. through anonymisation, is not personal data. The processing of personal data (e.g. collection, retrieval, use, storage or transmission) always requires a legal basis and a defined purpose.

Stored personal data are deleted as soon as the purpose of the processing has been achieved and there are no legitimate grounds for further retention of the data. We will inform you in the individual processing operations about the specific storage periods or criteria for storage. Irrespective of this, we store your personal data in individual cases for the assertion, exercise or defence of legal claims and if there are statutory retention obligations.

Information according to Art. 13 GDPR

This information is intended for customers, interested parties, suppliers and employees. Your personal data will be processed by us for the following purposes:

To fulfil our contractual obligations to you (Art. 6 para. 1 lit. b GDPR).
To carry out pre-contractual obligations (Art. 6 para. 1 lit. b GDPR).
To respond to enquiries (Art. 6 para. 1 lit. b GDPR).
If you have given us your consent to process your personal data for certain purposes (e.g. to receive our newsletter), the data will be processed on the basis of your consent (Art. 6 para. 1 lit. a GDPR).
To fulfil legal obligations to which our company is subject (Art. 6 para. 1 lit. c GDPR).
To the extent necessary, we also process your data to protect our legitimate interests, in particular to assert legal claims and defend ourselves in legal disputes or to guarantee IT security, to consult and exchange data with credit agencies to determine creditworthiness and default risks, for direct advertising and market research insofar as you have not objected to the use of your data for this purpose, for measures for business management and further development of services and products, for measures to optimise products and sales, for measures for risk management, for the prevention or investigation of criminal offences (Art. 6 para. 1 lit. f GDPR).

Categories of recipients of personal data

Within our company, only those employees have access to the data who absolutely need it to

perform their tasks (need-to-know principle). Individual processes and services are carried out by carefully selected service providers who are based within the EEA and who comply with data protection regulations. If service providers commissioned by us receive access to personal data when performing your services, order processing agreements have been concluded with them in accordance with Art. 28 (3) GDPR.

Duration of data storage

The data processed by us is stored for the duration of the existence and processing of the

contractual relationship and in compliance with statutory retention periods. These are, in particular, retention obligations under commercial and tax law in accordance with the German Commercial Code (HGB) and the German Fiscal Code (AO). The regular retention and documentation periods are up to ten years. If there is no contractual relationship, we only process the data for as long as the specific purpose requires.

Your data subject rights

As a data subject, you have the following rights with regard to the personal data concerning you:

Right to information about the data we process about you.
Right to rectification or deletion if incorrect, out of date or unlawfully collected by us.
Right to restriction of processing if complete deletion is not possible, e.g. because we have to comply with legal retention obligations.
Right to object to processing where the data processing is based on a balance of interests (the so-called legitimate interest), as described above under "Purpose of the processing". This is the case if the processing is not necessary, in particular, for the performance of a contract with you. When exercising your right to object, we ask you to explain the reasons why we should not process your data as we have done.

Of course, you can also object to the processing of your personal data for advertising purposes at any

time. Please send your objection to our address given in the imprint or write us an e-mail to the address given in the imprint.

Right of revocation if you have given us consent to process your data. You can assert your
right of revocation against our company at any time without giving reasons. To do so, please contact us at the address given in the imprint.

In addition, you have the right to complain to a data protection supervisory authority about the processing of your personal data by our company.

If you have any questions regarding data protection, please contact us by e-mail at the address given

in the imprint.

Cookies

Cookies are small text files that are sent by us to the browser of your end device when you visit our website and are stored there. As an alternative to the use of cookies, information can also be stored in the local storage of your browser. Some functions of our website cannot be offered without the use of cookies or local storage (technically necessary cookies). Other cookies, however, enable us to carry out various analyses, so that we are able, for example, to recognise the browser you are using when you visit our website again and to transmit various information to us (non-essential cookies). With the help of cookies, we can, among other things, make our website more user-friendly and effective for you, for example by tracking your use of our website and determining your preferred settings (e.g. country and language settings). If third parties process information via cookies, they collect the information directly via your browser. Cookies do not cause any damage to your end

device. They cannot execute programs or contain viruses.

We provide information about the respective services for which we use cookies in the individual processing operations. Detailed information on the cookies used can be found in the cookie settings or in the Consent Manager of this website.

Cookiebot

Nature and scope of the processing

Our website uses the consent technology of Cookiebot to obtain your consent to the storage of certain cookies on your terminal device or to the use of certain technologies and to document this in accordance with data protection law. The provider of this technology is Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter "Cookiebot").

When you enter our website, a connection is established to the servers of Cookiebot in order to obtain your consent and other declarations regarding the use of cookies. Cookiebot then stores a cookie in your browser in order to be able to allocate the consents granted to you or their revocation.

Purpose and legal basis

Cookiebot is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

Storage period

The data collected in this way is stored until you request us to delete it, delete the Cookiebot cookie yourself or the purpose for storing the data no longer applies. Mandatory legal storage obligations remain unaffected.

Job processing

We have concluded a contract on order processing (AVV) with the above-mentioned provider. This is a contract required by data protection law, which ensures that the provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.

Cookiebot CDN

Nature and scope of the processing

We use Cookiebot CDN to properly deliver the content of our website. Cookiebot CDN is a service provided by Cybot A/S, which acts as a content delivery network (CDN) on our website to ensure the functionality of other Cybot A/S services. For said services you will find a separate section in this privacy policy. This section only deals with the use of the CDN.

A CDN helps to provide content of our online offer, in particular files such as graphics or scripts, more quickly with the help of regionally or internationally distributed servers. When you access this content, you establish a connection to servers of Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, whereby your IP address and possibly browser data such as your user agent are transmitted. This data is processed exclusively for the purposes mentioned above and to maintain the security and functionality of Cookiebot CDN.

Purpose and legal basis

The use of the Content Delivery Network is based on our legitimate interests, i.e. interest in a secure and efficient provision and optimisation of our online offer pursuant to Art. 6 para. 1 lit. f. GDPR.

Storage period

The specific storage period of the processed data cannot be influenced by us, but is determined by Cybot A/S. Further information can be found in the privacy policy for Cookiebot CDN: https://www.cookiebot.com/en/privacy-policy/

This website uses cookies.

Einstellungen zur Nutzung von Cookies ändern

Your rights

Under the conditions of the statutory provisions of the General Data Protection Regulation (GDPR), you have the following rights as a data subject:

Information pursuant to Art. 15 GDPR on the data stored about you in the form of
meaningful information on the details of the processing as well as a copy of your data; Correction according to Art. 16 GDPR of incorrect or incomplete data stored by us; Deletion pursuant to Art. 17 GDPR of the data stored by us, insofar as the processing is not necessary for the exercise of the right to freedom of expression and information, for the fulfilment of a legal obligation, for reasons of public interest or for the assertion, exercise or defence of legal claims;
Restriction of processing pursuant to Art. 18 GDPR, insofar as the accuracy of the data is disputed, the processing is unlawful, we no longer require the data and you object to their deletion because you require them for the assertion, exercise or defence of legal claims or you have objected to the processing pursuant to Art. 21 GDPR.
Data portability pursuant to Art. 20 GDPR, insofar as you have provided us with personal data within the scope of consent pursuant to Art. 6 Para. 1 lit. a GDPR or on the basis of a contract pursuant to Art. 6 Para. 1 lit. b GDPR and these have been processed by us with the aid of automated procedures. You will receive your data in a structured, common and machine-readable format or we will transfer the data directly to another responsible party, insofar as this is technically feasible.
Objection according to Art. 21 GDPR against the processing of your personal data, insofar as this is carried out on the basis of Art. 6 Para. 1 lit. e, f GDPR and there are reasons for this which arise from your particular situation or the objection is directed against direct advertising. The right to object does not exist if overriding compelling legitimate grounds for the processing can be demonstrated or the processing is carried out for the assertion, exercise or defence of legal claims. Where the right to object does not exist for individual processing operations, this is indicated there.
Revocation pursuant to Art. 7 (3) GDPR of your consent with effect for the future.
Complain to a supervisory authority pursuant to Art. 77 GDPR if you believe that the processing of your personal data violates the GDPR. As a rule, you can contact the supervisory authority of your usual place of residence, your place of work or our company headquarters.

Data processing in detail

In the following, we inform you about the individual processing operations, the scope and purpose of the data processing, the legal basis, the obligation to provide your data and the respective storage period. An automated decision in individual cases, including profiling, does not take place.

Provision of the website

When you call up and use our website, we collect the personal data that your browser automatically transmits to our server. The following information is temporarily stored in a so-called log file:

IP address of the requesting computer
Date and time of access
Name and URL of the retrieved file
Website from which the access is made (referrer URL)
Browser used and, if applicable, the operating system of your computer, as well as the name of your access provider.

Our website is not hosted by ourselves, but by a service provider who processes the aforementioned

data on our behalf in accordance with Art. 28 GDPR for the purpose of providing the website.

The hoster is used for the purpose of contract fulfilment vis-à-vis our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f GDPR).

We use the following hoster:

IOK GmbH & Co KG
Brockweg 17
33415 Verl

Contact form

Nature and scope of the processing

When you send us enquiries (e.g. by contact form, e-mail or telephone), we store all the data that results from this (e.g. name, e-mail address, subject of the enquiry, etc.). We need this data to process your enquiry and to be able to answer follow-up questions. We do not pass on this data without your consent.

Purpose and legal basis

The processing of this data is based on Art. 6 (1) lit. b GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. Otherwise, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 (1) (f) GDPR) or on your consent (Art. 6 (1) (a) GDPR) if you have given it beforehand.

Storage period

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after we have completed processing your enquiry). Mandatory legal provisions - in particular retention periods - remain unaffected.

Specialist processor referral

If you use our online specialist processing tool, we will forward your details from the form, including your email address and telephone number, to the selected specialist processors for the purpose of preparing a quotation.

The processing of this data is based on Art. 6 (1) lit. b GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the

enquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested.

The data you enter in the form will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after processing your enquiry has been completed). Mandatory legal provisions - in particular retention periods - remain unaffected. For information on data processing by the specialist processor, please refer to the data protection provisions of the respective provider.

Contact form for applicants

Nature and scope of the processing

You have the opportunity to apply to us on our website (e.g. by e-mail, post or via the online application form).

Purpose and legal basis

We process the personal data of applicants in accordance with the legal requirements for the purpose of processing the application procedure and carrying out pre-contractual measures within the meaning of Art. 6 para. 1 lit. b. GDPR and § 26 BDSG according to German law (initiation of an employment relationship) and - if you have given your consent - Art. 6 para. 1 lit. a GDPR. The consent can be revoked at any time. Your personal data will only be passed on within our company to persons who are involved in processing your application.

If the application is successful, the data submitted by you will be stored in our data processing systems on the basis of Section 26 BDSG and Art. 6 (1) lit. b GDPR for the purpose of implementing the employment relationship.

Storage period

Your data will be stored for a period of 6 months beyond the end of the application process. This is usually done to fulfil legal obligations or to defend against any claims arising from legal regulations. We are then obliged to delete or anonymise your data. In this case, the data is only available to us as so-called metadata without direct personal reference for statistical evaluations (for example, proportion of women or men in applications, number of applications per period, etc.).

If it is evident that the data will be required after the 6-month period has expired (e.g. due to an impending or pending legal dispute), the data will only be deleted when the purpose for continued storage no longer applies.

Admission to the applicant pool

As part of the application process, we offer applicants the opportunity to be included in our applicant pool for a period of 12 months on the basis of consent within the meaning of Art. 6 Para. 1 lit. a. GDPR to be included.

The application documents in the applicant pool will be processed solely in the context of future job advertisements and the employee search and will be destroyed at the latest after the deadline.

Applicants are informed that their consent to be included in the applicant pool is voluntary, has no influence on the current application procedure and that they can revoke this consent at any time for the future.

If you receive an offer of employment with us as part of the application process and accept it, we store the personal data collected as part of the application process for at least the duration of the employment relationship.

Applicant management via perbit

The data transmitted as part of your application will be transferred via TLS encryption and stored in

a database. This database is operated by

perbit Software GmbH, which offers personnel administration and applicant management software (https://www.perbit.com/datenschutz.htm). Perbit is our order processor in this context in accordance with Art. 28 GDPR. The basis for the processing here is an order processing contract between us as the controller and perbit.

Newsletter

We offer you our newsletter on this website. If you would like to subscribe to this, we need your e- mail address and other data proving that it is your e-mail address and that you agree to receive the newsletter.

When processing the data you provide when registering for the newsletter, we rely exclusively on your consent pursuant to Art. 6 (1) lit. a GDPR as the legal basis. You can revoke your consent to the processing and storage of your personal data at any time (e.g. via the "unsubscribe" link in the newsletter) for the future.

We store your personal data that you have provided for the purpose of receiving the newsletter until you unsubscribe from the newsletter with us or the dispatch service provider. This does not apply to data that we have stored from you for other purposes.

If you unsubscribe from the newsletter mailing list, your email address will be stored in a blacklist by us or the mailing service provider for an indefinite period of time. This is done to prevent future mailings to you. The data from the blacklist will only be used for this purpose and will not be merged with other data. This is not only in your interest, but also in our legitimate interest according to Art. 6 para. 1 lit. f GDPR to fulfil our legal obligations when sending newsletters. You can object to the storage if your personal interests outweigh our legitimate interest.

Mailchimp

We use MailChimp services on this website for sending newsletters, which are offered by Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

We use MailChimp to send our newsletters and analyse newsletter campaigns. We can determine whether recipients open a newsletter email and whether they click on certain links in the email. For this purpose, an email sent with MailChimp contains a file (a so-called web beacon), which establishes a connection with MailChimp's servers in the USA after the email is opened. The data you have provided for the purpose of receiving the newsletter (e.g. your email address) is therefore also stored on MailChimp's servers in the USA. Furthermore, MailChimp collects technical data (e.g. time of retrieval, IP address and operating system), which, however, cannot be assigned to a specific newsletter recipient and is used exclusively for statistical evaluation or campaign analysis. We can use this analysis to optimise future newsletter mails for you. If you do not want your data to be analysed by MailChimp, you can unsubscribe from our newsletter at any time (via the "unsubscribe" link in the newsletter).

The transfer of your personal data to the USA is based on the standard contractual clauses of the EU Commission. You can find more information on this at https://mailchimp.com/eu-us-data-transfer-statement/ and https://mailchimp.com/legal/data-processing-addendum/#Annex_C_-_Standard_Contractual_Clauses.

You can find more information in MailChimp's privacy policy at https://mailchimp.com/legal/terms/.

Job processing

To ensure that personal data is processed according to our specifications and in compliance with the GDPR, we have concluded a contract on commissioned processing (GCP) with the provider.

Presence on social media platforms

Data processing by social networks

We operate publicly accessible profiles on social networks. The social networks we use in detail can be found below.

Social networks such as Facebook, Twitter etc. can generally analyse your user behaviour extensively. By visiting our social media presences, the following data protection-relevant processing operations are triggered:

If you are logged into your social media account and visit our profile, the operator of this social medium can track this visit. Independently of this, the operator may also process your data (e.g. IP address) under certain circumstances if you are not logged into your account or you do not have an account at all.

The operator summarises this data in user profiles in which your preferences and interests are stored. These profiles are used to display personalised advertising inside and outside the respective social media presence. If you have an account with the respective social network, the personalised advertising can be displayed on all devices on which you are or were logged in.

Depending on the platform, further processing operations may be carried out by the operators of the social media portals; we have no influence on this. For details, please refer to the terms of use and data protection provisions of the respective social media portals.

Legal basis

Our social media presences are intended to ensure the most comprehensive possible presence on the Internet within the meaning of Art. 6 (1) lit. f GDPR. The analysis processes carried out by the operators of the social networks may be based on different legal bases, which are to be specified by the respective providers.

Responsible person and assertion of rights

If you visit one of our social media sites (e.g. Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. In principle, you can assert your rights (information, correction, deletion, restriction of processing, data portability and complaint) both against us and against the operator of the respective social media portal (e.g. Facebook).

Despite the joint responsibility with the social media portal operators, we have no full influence on the data processing procedures of the portals. Our options are largely determined by the corporate policy of the respective provider.

Storage period

The data collected directly by us via the social media presence will be deleted from our systems as soon as you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies. Mandatory legal provisions - in particular retention periods - remain unaffected.

We have no influence on the storage period of the data collected by the social networks. For details, please contact the operators of the social networks directly (e.g. in their privacy policy, see below).

Facebook page

We have a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The data collected is also transferred to the USA and other third countries.

We have entered into a Joint Processing Agreement (Controller Addendum) with Facebook which sets out which data processing operations we and Facebook are responsible for. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.

You can adjust your advertising settings independently in your user account. To do so, click on the following link and log in: https://www.facebook.com/settings?tab=ads.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://en-gb.facebook.com/help/566994660333381.

You can find more information on data processing by Facebook at https://www.facebook.com/about/privacy/.

Instagram page

We have a profile on Instagram. The provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://en-gb.facebook.com/help/566994660333381.

For details on how they handle your personal data, please refer to Instagram's privacy policy: https://help.instagram.com/519522125107875.

LinkedIn page

We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.

If you would like to deactivate LinkedIn advertising cookies, please use the following link:

https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

For details on how they handle your personal data, please refer to LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy.

XING page

We have a profile on XING. The provider is New Work SE, Dammtorstraße 30, 20354 Hamburg, Germany. Details on how they handle your personal data can be found in the XING privacy policy: https://privacy.xing.com/en/privacy-policy.

YouTube

We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Details on how they handle your personal data can be found in YouTube's privacy policy: https://policies.google.com/privacy?hl=en.

Video conferencing

Data processing

We use online conferencing tools to communicate with our clients. The specific tools we use are listed below. When you communicate with us via video or audio conferencing, your personal data will be collected and processed by us and the provider of the relevant tool.

The tools collect the data you provide, including your email address and phone number. They also process the duration of the conference, when you attended the conference, number of participants and other metadata.

In addition, the provider of the tool processes all technical data that are necessary for the handling of the conference. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speakers, and the type of connection.

When you share content in this service, it is stored on the providers' servers. This includes cloud recordings, chat messages, voice messages and photos and videos you have shared while using this service.

Please note that we do not have full influence on the data processing procedures of the tools used. For further information on data processing by the conference tools, please refer to the data protection declarations of the respective tools used.

Purpose and legal basis

The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Art. 6 para. 1 lit. b GDPR). Furthermore, the use of the tools serves the general simplification and acceleration of communication with us or our company (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). If you have previously given your consent to data processing, your data will be processed solely on the basis of Art. 6 para. 1 lit. a GDPR; the consent can be revoked at any time.

Storage period

The data collected directly by us via the video and conference tools is deleted from our systems as

soon as you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies. Stored cookies remain on your terminal device until you delete them.

Mandatory legal retention periods remain unaffected.

We have no influence on the storage period of your data, which is stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.

Google Ads

Nature and scope of the processing

We have integrated Google Ads on our website. Google Ads is a service provided by Google Ireland Limited to display targeted advertising to users. Google Ads uses cookies and other browser technologies to analyse user behaviour and recognise users.

Google Ads collects information about visitor behaviour on various websites. This information is used to optimise the relevance of advertising. Furthermore, Google Ads delivers targeted advertising based on behavioural profiles and geographical location. Your IP address and other identifiers such as your user agent are transmitted to the provider.

If you are registered with a Google Ireland Limited service, Google Ads can associate the visit with your account. Even if you are not registered with Google Ireland Limited or have not logged in, it is possible that the provider will find out and store your IP address and other identifying features.

In this case, your data will be passed on to the operator of Google Ads, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Purpose and legal basis

The use of Google Ads is based on your consent in accordance with Art. 6 para. 1 lit. a. GDPR and § 25 para. 1 TTDSG.

Storage period

The concrete storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google Ads: https://policies.google.com/privacy.

Google Analytics

Nature and scope of the processing

We use Google Analytics services and functions on this website, which are offered by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Analytics, we as website operators can determine how our website is used. As part of the analysis, we find out how often our website is accessed, how long visitors stay on the page and which devices or systems they use to access the website. In addition, we may use Google Analytics to track your mouse movements and clicks. This information may be stored and used by Google to build a profile about you. In doing so, Google Analytics uses machine learning technologies to analyse and supplement your data. Furthermore, Google Analytics uses technologies to recognise website visitors in order to analyse user behaviour. The processing of the collected data usually takes place on Google servers in the USA.

Purpose and legal basis

When using Google Analytics, we rely on Art. 6 (1) lit. f GDPR as the legal basis for the storage and analysis of personal data, as we have a legitimate interest in analysing the use of our website. This enables us to optimise our online presence and offers for you. If you have previously given your consent to the processing of data on this website by Google Analytics, the processing of your data takes place solely on the legal basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time.

The transfer of your personal data to the USA is based on the standard contractual clauses of the EU Commission. You can find more information on this at https://privacy.google.com/businesses/controllerterms/mccs/.

IP anonymisation

When using Google Analytics on this website, we use a function whereby Google shortens your IP address before it is transmitted to Google servers in the USA. This only happens if you are in the European Union or in a country of the European Economic Area. Your full IP address will only be transmitted to the USA in exceptional cases and then shortened there. Google Analytics uses this information to track how you use our website. Your IP address will not be merged with any other data held by Google.

Browser plugin

You can prevent Google from collecting and processing data about you. To do this, you must download the browser plugin at https://tools.google.com/dlpage/gaoptout?hl=en and install it in your browser.

You can find more information on the processing of user data in the Google Analytics privacy policy at https://support.google.com/analytics/answer/6004245?hl=en.

Job processing

When using Google Analytics, we comply with the strict regulations of the German data protection authorities, as we have concluded an order processing contract with Google.

Storage period

Google stores data linked to cookies, user IDs or advertising IDs. This data is stored for two months and then anonymised or deleted. You can find more information about the storage period or the deletion of your data at https://support.google.com/analytics/answer/7667196?hl=en.

Google DoubleClick

Nature and scope of the processing

We use Google DoubleClick services and functions on this website, which are offered by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google DoubleClick enables us to show our users targeted advertisements in Google applications connected to DoubleClick that are based on the users' interests. In order to show users ads that are relevant to them, Google DoubleClick must be able to identify users and associate them with the websites they visit, their clicks and other information about their behaviour. For this purpose, Google DoubleClick uses cookies and technologies to recognise users and creates pseudonymised profiles of users based on the data collected.

You can deactivate this personalised advertising in your personal Google account at. You can find more information on this at https://policies.google.com/technologies/ads and https://adssettings.google.com/authenticated.

Purpose and legal basis

When using Google DoubleClick, we rely on Art. 6 (1) lit. f GDPR as the legal basis, as we have a legitimate interest in analysing the use of our website. This enables us to optimise our online presence and offers for you. If you have previously given your consent to data processing by Google DoubleClick on this website, the processing of your data will take place solely on the legal basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time.

Google Tag Manager

Nature and scope of the processing

We use services and functions from Google Tag Manager on this website, which are offered by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to use other tools on our website. It does not create user profiles, it does not store cookies and it does not perform independent analysis. However, it does collect your IP address and may transmit it to the US. The Google Tag Manager itself is only used to manage these tools that are integrated through it.

Purpose and legal basis

When using the Google Tag Manager on this website, we rely on Art. 6 (1) lit. f GDPR as the legal basis, as we have a legitimate interest in implementing and directing tracking tools on this website easily and quickly. If you have previously given your consent to data processing on this website by Google Tag Manager, the processing of your data will take place solely on the legal basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time.

Hotjar Behavior Analytics

Nature and scope of the processing

We use on this website services and features of Hotjar offered by Hotjar Limited, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta Europe.

With the help of Hotjar, we as website operators can determine how our website is used. As part of the analysis, we learn what you do with the mouse, how long you look at something and much more. Based on this information, Hotjar can create so-called "heat maps". The heat maps show us which parts of our website are most frequently accessed by visitors.

Through Hotjar, we also receive information about how long you were on a page, when you left it and when you abandoned your entries in a contact form. Furthermore, as a visitor to our website, you can also provide direct feedback on the website. To analyse the use of our website, Hotjar uses technologies (e.g. cookies or fingerprinting systems) to recognise visitors when they visit the website again.

Purpose and legal basis

When using Hotjar, we rely on Art. 6 (1) lit. f GDPR as the legal basis for processing personal data, as we have a legitimate interest in analysing the use of our website. This enables us to optimise our online presence and offers for you. If you have previously given your consent to the processing of data on this website by Hotjar, the processing of your data takes place solely on the legal basis of Art. 6 (1) lit. a GDPR. You can revoke your consent at any time.

Disable Hotjar

If you do not want your personal data to be processed by Hotjar, you can deactivate the tracking. However, this must be turned off separately for each browser or end device. You can find detailed instructions on how to do this at https://www.hotjar.com/opt-out. You can find more information on the processing of your user data in Hotjar's privacy policy at https://www.hotjar.com/privacy.

Contract on order processing

To ensure that personal data is processed according to our specifications and in compliance with the GDPR, we have concluded a contract on commissioned processing (GCP) with the provider.

Hotjar CDN

Nature and scope of the processing

We use Hotjar CDN to properly deliver the content of our website. Hotjar CDN is a service of Hotjar Ltd. which acts as a Content Delivery Network (CDN) on our website to ensure the functionality of other services of Hotjar Ltd. You will find a separate section in this privacy policy for said services. This section only deals with the use of the CDN.

A CDN helps to provide content of our online offer, in particular files such as graphics or scripts, more quickly with the help of regionally or internationally distributed servers. When you access this content, you connect to servers of Hotjar Ltd, Hotjar Ltd, Level 2, St Julians Business Centre 3 Elia Zammit Street St Julians STJ 3155 Malta, where your IP address and possibly browser data such as your user agent are transmitted. This data is processed solely for the above purposes and to maintain the security and functionality of Hotjar CDN.

Purpose and legal basis

Storage period

The specific storage period of the processed data cannot be influenced by us, but is determined by

Hotjar Ltd. Further information can be found in the privacy policy for Hotjar CDN: https://www.hotjar.com/privacy/.

Google Maps

Nature and scope of the processing

This website uses Google Maps. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

In order to use the functions, it is necessary to save your IP address. As a rule, the information is transmitted to a Google server and stored.

The provider of this website has no influence on this data transmission. If Google Maps is activated, Google may use web fonts for the purpose of a uniform display of the fonts. When you call up Google Maps, your browser loads the required fonts into your browser cache so that the fonts are displayed correctly.

Purpose and legal basis

Google Maps is used on the basis of our legitimate interest in an appealing presentation of our online offers and in making it easy to find the places we have indicated (Art. 6 para. 1 lit. f GDPR). If a corresponding consent has been requested, the data will be processed exclusively on the basis of your consent in accordance with Art. 6 (1) lit. a GDPR. This consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission: https://business.safety.google/gdprcontrollerterms/sccs/ and https://business.safety.google/gdprcontrollerterms/

You can find Google's privacy policy here: https://policies.google.com/privacy?hl=en.

Privacy policy

Privacy policy according to the GDPR

WestWood® Liquid Technologies Limited UK

WestWood^® Liquid Technologies Limited UK